fxIP · FRME Opportunity Map · July 2026

FRME turns fandom into a personalized object.

On-site, in about three minutes. The original FRME proposal answered one question — how would this work in Google Store? This map extends that story to the next one: where else could FRME prove itself, and which pilot door should fxIP validate first.

Prepared for Jay Koo · fxIP Extends FRME — Proposal for Google Store (June 2026) Internal to fxIP × ASON · Illustrative co-brand concepts — not secured deals · Contains fxIP confidential material

FRME interactive phone-case retail machine — red and blue candy-stripe render

Why ASON

The doors.

Relationships that can open real retail, venue, and culture environments.

The read.

The intelligence on where FRME fits — and what each pilot would prove.

The ideas.

The concepts that keep fxIP ahead of the moment, before the market sees it.

The sharper frame

Not a charger kiosk. Utility-commerce.

0″

Touch display

Cases stored on-board

~0 min

Per personalized case

A product, not a rental Source spec

Select a device, choose or upload artwork, personalize, and pick up a UV-printed case in roughly 3 minutes.

Self-contained retail Source spec

Cashless payment, pickup slot, live content screen — fxIP runs installation, software, monitoring, and support.

Merchandise margin Inferred

Every session ends in a paid, keepable object — merchandise economics, not rental fees.

IP & sponsor surfaces Inferred

The screen, the machine wrap, the case art, and the pickup moment are all brandable, licensable inventory.

A charger kiosk rents you power for an hour.
FRME sells you an object you keep.

The adjacent category

Venues already say yes to self-service utility.

Charging-kiosk operators taught stadiums, arenas, malls, and airports to accept exactly the placement FRME needs: operator-run hardware in high-traffic space, at little or no cost to the venue.

chargeFUZECompany site · trade press

300+ stadiums & arenas, 200+ annual events claimed. Partnerships with ASM Global, Live Nation (incl. equity), and Madison Square Garden — 10 stations inside MSG.

Public claim

JUUCEJUUCE venue page

$0 install, no equipment fees, no monthly charges for venues — the only venue cost is ~$3/month of electricity, with revenue share on rentals.

Public claim

FuelRodInvestor materials

500+ kiosks; 50+ U.S. airports; 30 major theme parks. Investor materials disclose $13.5M annual revenue on the swap-network model.

Public claim

MobileQubesCompany site

450+ locations, 1M+ phones charged across entertainment, hospitality, gaming, healthcare, and transportation venues.

Public claim

Inferred for FRME

The category pattern: the venue provides floor space and an outlet; the operator provides everything else and shares revenue. FRME's venue economics are not yet modeled — treat the same shape as a planning assumption until a partner validates it.

The opportunity map

Five theaters, one behavior: fandom becomes an object.

Each door tests the same customer behavior in a different commercial context. Three are ASON relationships we can open; the others are early-stage or thought-leadership ideas — all shown as illustrative co-brand concepts, not secured deals.

ASON relationshipa door we can open — strong or early-stage Illustrative conceptwhat an activated partnership could look like Thought-leadership ideaan opportunity we see — no relationship yet

Illustrative co-brand concept

Heritage retail is the cleanest first proof.

ASON relationshipSports heritage retail

Environment: A Mitchell & Ness-type flagship — a licensed retail floor already built around fandom, throwbacks, and city pride.
Case direction: Team heritage graphics, throwback-era artwork, city-pride editions — all placeholders pending licensing.
Why it matters: Tests the exact behavior the long-term MLB / NBA / NFL goal depends on — without stadium operations or league complexity.
Before mockups: Interior reference & photo permission · licensed-art path · floor space, power, restock logistics.

Illustrative co-brand concept

Game-day retail turns the team store into a personalization stop.

ASON relationshipVenue / game-day retail

Environment: A Rams / SoFi-style team store — the analog is The Equipment Room, SoFi Stadium's two-level, 7,600+ sq ft retail space (public venue fact).
Case direction: Team-color concepts, game-day editions, sponsor or team wrap on the machine — concept placeholders only.
Why it matters: This is the scale path Jay named — MLB / NBA / NFL venues. It pressure-tests throughput, queueing, and urgency under real game-day traffic.
Before mockups: Official venue imagery · power / network / queue plan · team art approvals · staffed-escalation model.

Illustrative co-brand concept

Beside craft, FRME reads as an instrument — not a kiosk.

ASON relationshipPremium customization retail

Environment: A Shoe Surgeon-type customization studio — where personalization already commands craft prices and waiting lists.
Machine treatment: A darker, matte wrap, material detail, limited-run framing — the machine becomes a premium personalization instrument.
Case direction: Artist editions, numbered runs, collaboration drops — not generic sneaker graphics.
Why it matters: Proves pricing power: can an on-demand printed case sit next to hand-built customs without cheapening either?
Before mockups: Credible studio reference (rights-cleared or original) · artist template system · limited-run mechanics.

Illustrative co-brand concept

Character retail makes personalization instantly legible.

Early-stage relationshipSanrio: early-stage · MINISO: thought-leadership idea

Environment: A Sanrio-style boutique or MINISO-style licensed-variety store — dense, bright, character-led shopping where gifting and fandom are the default behavior.
Why fxIP fits: fxIP already ships licensed character accessories — the case library and licensing muscle exist today.
Why it matters: Proves IP attach: does licensed-character traffic convert to on-the-spot personalization, at family volume?
Before mockups: A retail partner door · rights-cleared character art per environment · queue plan for family traffic.

At cultural moments, the machine is the drop.

Load FRME with event-exclusive artist or IP templates. Attendees leave with a physical, one-time-only object — and the visible queue becomes the marketing.

Sprayground: early-stage relationshipActivations illustrative

Illustrative concept: FRME candy-stripe machine at a golden-hour festival activation

Festival lens

Coachella-type brand house

A personalization station inside a festival activation. Event-only artwork, artist collabs, instant keepsake. High volume, short window, heavy queue plan.

Art lens

Art Basel-type retail object

Gallery / design-week framing: the machine as a collectible-edition dispenser — numbered artist runs, scarcity messaging, sold-out mechanics.

Illustrative concept: FRME machine beside a matte-black merch drop booth at an indoor culture convention

Culture lens

ComplexCon-adjacent drop

Merch-drop booth energy: limited case art, visible production, line culture. fxIP already builds ComplexCon presence — a FRME moment could compound future event investments. (Separate from the planned Astro Boy × K33PS booth — no FRME booth integration is planned or implied.)

Comparing the doors

Each pilot answers a different question.

Internal hypothesis — scores require partner validation

Door	Speed to test	Access path	Brand fit	Ops complexity	Proof value
01 · Sports heritage retailFull-retail personalization demand		ASON relationship
02 · Venue / game-day retailThroughput under urgency		ASON relationship
03 · Premium customizationPricing power beside craft		ASON relationship
04 · Character / IP retailIP attach at family volume		Early-stage / partner door
05 · Cultural pop-upsVelocity + visible demand		Event-driven

● ● ● = strong · ● ○ ○ = weak. "Ops complexity": more dots = harder to run. Scoring is ASON's directional read to structure the decision — not partner-validated data.

The first move

Optimize the first pilot for proof, not scale.

Recommendation — ASON judgment, partner validation required

Primary — validate first

Sports heritage retail (01)

Tests the exact behavior the MLB / NBA / NFL goal depends on — fans paying full retail for personalized team merchandise.
Controlled, licensed floor; low operational burden; relationship-led access.
The proof travels upward: a heritage-retail win is the strongest artifact to open a venue conversation.

Parallel — fast visibility

One cultural pop-up

If a moment aligns, a single event-exclusive drop is the fastest visible demonstration of the platform — temporary ops, artist templates, scarcity mechanics. Awareness engine, not the business case.

Backup lane

Character / IP retail

Strongest fit with fxIP's existing licensed catalog; activates if the heritage door stalls. Needs a partner door and per-environment rights clearance before anything is shown externally.

The decision request

Next: a pilot-readiness sprint — before any outreach.

Validate the door

Quiet soundings on the primary door, and fxIP confirms what FRME should prove first. No formal outreach until fxIP approves the frame.

Build the partner package

Approved machine renders, environment mockups, case-art UI states, and a one-page partner economics frame — everything a first conversation needs.

Define the operating spec

Power, network, queue, restock, service escalation — plus the revenue-share shape fxIP is comfortable offering a retail partner.

What we need from fxIP before partner discussions

Approval to use FRME renders and product imagery externally
Licensing boundaries — which IPs may appear, even as concepts
Target partner economics (the source proposal's shape: revenue share on gross sales, no partner capital)
The first door, and the timing that fits fxIP's capacity for a small, curated pilot

The bigger ask

FRME is one map. ASON is the partner behind it.

A partnership with ASON means the intelligence to see where fxIP fits, the relationships to open the doors, and the ideas to stay ahead — across every opportunity, not just this one.

fxIP · FRME Opportunity Map — discussion draft, July 2026 Prepared with ASON · extends FRME — Proposal for Google Store (June 2026)

Appendix

Source facts, ledgers, and pilot requirements.

A1Verified source facts — from the original FRME presentation

Fact	Value	Source
Dimensions	50.4 × 37.6 × 76.8 in (W × D × H)	FRME — Proposal for Google Store, fxIP, June 2026 (8-page confidential PDF, provided by Jay Koo)
Weight	838 lb
Construction	Steel & plastic; acrylic LED lightbox signage
Display	43″ touch display — product selection & live content
Storage	Up to 1,000 cases
Production	Premium UV printing; case ready in ~3 minutes
Customer flow	Select device → choose / upload → personalize → produce → pick up
Partnership model	No upfront capital from the retail partner; revenue share on gross retail sales; monthly reporting. fxIP handles installation, manufacturing, software, monitoring, maintenance, support. Partner provides floor space, inventory storage, device data support, product/artwork approval, campaign collaboration.

Slide from the original FRME Google Store proposal showing the machine in a retail environment — **Source frame.** The original proposal was framed for Google Store / Google Pixel. This map treats it as source context, not the current target. All IP names in the source deck are marked "under discussion and subject to final approval" — none should be treated as confirmed fxIP licenses.

A2Comparable-kiosk source ledger — public claim vs. inference

Company	Verified public claims	Inferred (not confirmed)
chargeFUZE	ASM Global & Live Nation partnerships (Live Nation incl. equity); MSG official partner, 10 in-arena stations; site claims 300+ stadiums/arenas, 200+ annual events; reported rental pricing ~$2–$5 per session.	Major-venue economics likely revenue share + sponsor/media value rather than rent. Terms undisclosed.
JUUCE	Venue page: $0 install, no equipment fees, no monthly charges; ~$3/month electricity; revenue share on rentals; named venues incl. Washington Nationals, Mall of America, Cedar Point.	10–30% gross rental revenue share is a reasonable planning assumption for the category — not a quoted term.
FuelRod	Investor materials: 500+ kiosks, 50+ U.S. airports, 30 major theme parks, $13.5M annual revenue, 6M+ swaps.	Airport/theme-park terms likely concession-style (minimum guarantee and/or revenue share). Not disclosed.
MobileQubes	Site claims 450+ locations, 1M+ phones charged; rental pricing $1.99–$6.99 first 24h by market.	Venue payment detail is thin; likely low/no upfront + share. Least documented of the four.

Full source URLs live in the research file: 2026-07-22_FRME_Charging_Kiosk_Comparable_Market_Intel.md. Do not present inferred economics as confirmed contract terms.

A3Image & rights ledger — every image, and its clearance status

Asset	Origin	Status
FRME machine render	fxIP device render (red-blue edition)	fxIP-owned. Internal review use. Confirm fxIP approval before any external send.
Source-frame retail image	Page 2 of the FRME / Google Store proposal	fxIP-owned mockup. Internal review use only — depicts the Google Store context.
fxIP logo	fxip.io brand asset	fxIP-owned.
Environment co-brand mockups (heritage, team store, craft studio, character retail, pop-ups)	AI-generated originals; compressed copies embedded in this file — originals in deliverable-assets/frme/generated-mockups/	Illustrative co-brand concepts — internal to fxIP × ASON. Some images depict real partner marks (Mitchell & Ness, Rams, The Shoe Surgeon, Sanrio, Sprayground) to visualize an activated partnership. These reflect ASON relationships (strong or early-stage) shown as concepts — NOT secured deals or cleared placements. A partner-facing or public version would require cleared or genericized marks.
Real venue / partner photography	None embedded	The co-brand depictions are AI-generated illustrations — not photographs of any real store, venue, or event. No cleared photography is used. A partner-facing or public version would require cleared or genericized assets.

A4Pilot requirements & open questions

Pilot requirements checklist

Floor space (~50 × 38 in footprint + queue clearance), power, network
Queue & throughput plan (~3 min per case at peak traffic)
Case inventory storage + restock cadence (machine holds up to 1,000)
Service & escalation model — who responds on-site, and how fast
Payment processing, reporting, and reconciliation flow
Artwork approval workflow with the venue / IP partner
Rights & licensing per theater — every shown design cleared for that context
For events: permits, insurance, load-in/out, and teardown

Open questions for fxIP

Which door should be validated first — and does the sequencing here match fxIP's instinct?
What revenue-share shape is fxIP comfortable offering a retail partner?
Which FRME assets and IP imagery may be shown externally, and to whom?
What is fxIP's realistic timeline and capacity for a small, curated U.S. pilot?
Who at fxIP owns FRME operations for a U.S. deployment?